Delhi /Lucknow /Kanpur

AdMob: Android Advertising & Beyond

AdMob is Google’s mobile advertising platform specifically designed for mobile apps. While AdMob can be annoying for users, who have their games interrupted by AdMob ads, these mobile advertisements enable developers to offer mobile games for free, since developers can make revenue from the AdMob advertising instead.

Google AdMob: How it Works

Advertisers pay Google to use AdMob as a platform for promoting their app from within existing mobile apps. This also enables apps to generate AdMob revenue, even with a free mobile game, by offering other apps adverting space within their game. Google garners revenue by charging a fee for using AdMob.

Google AdMob has greatly furthered the monetization of mobile apps, making it easy for advertisers to use the AdMob mobile ad network and get their ads integrated into mobile apps.

Goole AdMob Phone Advertising

AdMob Android vs. iAd iPhone

AdMob isn’t the only mobile advertising network; AdMob competitors include Apple’s iAd. When it comes to phone advertising, traditionally there is Android AdMob and iAd for iPhones. However, AdMob can work on iPhones as well.

While advertising on Android often equates to using AdMob, the same isn’t true for advertising on iPhones. Mobile ad developers often create iAd and AdMob ads to use on iPhones.

Why is this necessary? iAds naturally flow better with Apple products, but if the iAd fails, an AdMob ad can be used as a substitute. Even iPhone advertisers sometimes prefer AdMob because historically the fill rate (how often an ad successfully appears) for iAds are considerably lower. The fill rate for iAds can be as low as 30% (which means that only 1/3 of attempts to load an ad are successful), while the fill rate for AdMob is 85%.

AdMob SDK: Developing Mobile Ads

Google AdMob SDK lets mobile ad developers incorporate mobile-optimized text ad image banners in addition to rich web apps called interstitials for Google mobile advertising.

Interstitials are rich HTML5 experiences, also known as “web apps” that appear at natural app transition points like a game level load. These popular ad formats offered by SDK developers allow for a range of responses to user touch, including access to the App Store, Android Market, iTunes, Maps, etc.

Growth in
keyword ranking

Increase in
Organic traffic

Increase in
Top 10 ranking

Increase in
Visit duration

WhatClients Say

We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.

  • One of the best theme I have ever used. Every minor detail has been taken care of. Clean, Modern Design can be used for any type of website. Excellent template.

    John Anderson
    John Anderson
    Risotto Co
  • Lida has assisted me with questions in regards to web hosting and has offered me more insight in half an hour than my current host did in all the years I have been with them.

    Lida Smith
    Lida Smith
    Mexin Co

RequestA Free Quote

Your Name*

Your Phone*

Your Email*

Your Website

How can we help you?

What is your goal?